In motion
Fast tarmac, gravel, switchbacks and remote roads.
FIELD PROJECT / AUS-TAS
NOVEMBER 2026
43°S // TASMANIA // THE LITTLE LAP
THE LITTLE
LAP
Fourteen days. 2,000+ kilometres. 30+ hours in the saddle. Three riders exploring Tasmania on the new BMW F 450 GS — capturing the adventure as we go.
DISTANCE2,000+ KMPLANNED
SADDLE TIME30+ HOURSPLANNED
PLATFORMBMW F 450 GS × 3CONFIRMED
CORE PARTNERSBMW + Lone RiderSELECT CATEGORIES OPEN
THE LITTLE LAP///2,000+ KM///30+ HOURS RIDING///14 DAYS///BMW MOTORRAD AUSTRALIA///LONE RIDER///PHOTO + VIDEO
01 / THE MISSION
THE LITTLE LAP / TASMANIA 2026
Fourteen days of exploring — and capturing the adventure as we go.
The Little Lap is a two-week motorcycle adventure around Tasmania beginning 13 November 2026. Three riders, three BMW F 450 GS motorcycles and a deliberately flexible route built around the best roads, landscapes and conditions we can find.
This is not a tightly scripted production. We will ride, camp, explore and adapt in real time — using the bikes and equipment as they are intended to be used, while building a chronological photo and video story of the trip.
2,000+KILOMETRES
30+HOURS RIDING
14DAYS
03RIDERS
02 / WHY TASMANIA?
BIG LAP // LITTLE LAP
The Big Lap gets the limelight. We have two weeks.
So we're doing The Little Lap.
Doing the “Big Lap” of Australia is a bucket-list road trip — but it normally demands months on the road. We don't have six months or unlimited funds. We do have a couple of weeks, and we want to show that the Little Lap can be just as good.
Tasmania compresses an extraordinary range of scenery, riding roads and conditions into a relatively small area. Fast flowing bitumen, gravel, mountains, rainforest, wild coastline and unpredictable weather can all feature within the same trip.
For two weeks on adventure bikes, it may be the best playground in Australia.
01BITUMENFAST / FLOWING
02GRAVELREMOTE / VARIABLE
03MOUNTAINSCLIMBS / SWITCHBACKS
04RAINFORESTWET / GREEN / WILD
05COASTBEACH / CLIFF / WIND
06WEATHERCHANGEABLE / REAL
03 / THE MACHINES
PRIMARY FIELD IMAGE
BMW F 450 GS / TASMANIA
CONFIRMED / MOTORCYCLE PARTNER
BMW Motorrad Australia
Three new BMW F 450 GS motorcycles will carry the team around Tasmania — a compact adventure platform suited to the mix of tarmac, gravel and changing conditions planned for the Little Lap.
- Platform
- BMW F 450 GS
- Units
- 3
- Mission
- 2,000+ km / 14 days
- Status
- Confirmed
04 / THE OPPORTUNITY
REAL TRIP / REAL PRODUCT USE
The bikes and gear aren't props. They're the tools that get us through.
The Little Lap is a natural environment for showcasing motorcycles, apparel and equipment in the situations they were designed for: long hours in the saddle, changing surfaces, camps, coastal wind, mountain roads and whatever Tasmanian weather decides to deliver.
That gives participating brands an abundance of opportunities to show products across genuinely different scenarios and backdrops — without forcing a staged product shoot into the trip.
All conditions
End of spring / start of summer with deliberately flexible planning.
Off the bike
Luggage, shelter, setup, packing and real moto-camping use.
Multiple looks
Hero landscapes, product details and documentary moments.
05 / PARTNERS
COMPLEMENTARY / NON-COMPETING
A small partner group, integrated into the trip.
The aim is category exclusivity rather than a wall of logos. Two core pieces are already in place; selected apparel and technology categories remain open.
01 / MOTORCYCLESCONFIRMED
BMW Motorrad Australia
3 × BMW F 450 GS motorcycles supplied for the project.
02 / LUGGAGE + CAMPCONFIRMED
Lone Rider
ADV Bags 45 and ADV Tent equipment supplied for the project.
03 / RIDING APPARELOPEN
Partner opportunity
All-weather textile gear and protective equipment: jackets, trousers, gloves, boots and/or helmets.
04 / ACCESSORIES + TECHOPEN
Partner opportunity
Communications, action cameras, 360 cameras, navigation, mounting, charging and related motorcycle technology.
PARTNER PRINCIPLE
Where appropriate, each participating brand can benefit from natural cross-promotion alongside the other non-competing partners. Category-specific integrations can be discussed where they do not create a conflict.
06 / THE ROUTE
PRELIMINARY ITINERARY / V0.1
A route on paper. An adventure in practice.
The route below is a starting framework built around Tasmania's strongest riding environments: mountain switchbacks, east-coast beaches, Freycinet, the Tasman Peninsula, Bruny Island and the remote west and northwest. The trip is intentionally impromptu — weather, access, local recommendations and whatever looks interesting on the day will shape the actual route.
FIELD WINDOW // 13–27 NOV 26
RIDING DAYS // 14
FERRY // SPIRIT OF TASMANIA
STATUS // WEATHER DEPENDENT
LOADING ROUTE MAP…
DAY INDEX
SELECT TO INSPECT
DAY 01 / 13 NOV
TRANSIT / FERRY
Spirit of Tasmania → Devonport
Meet at the ferry terminal, prepare and load the motorcycles, then make the overnight crossing before arriving in Devonport.
CONTENT FOCUS
Preparation / departure / travel
This itinerary is intentionally preliminary and weather dependent. It is a production framework rather than a fixed route: final roads, timings, overnight stops and day-to-day decisions will remain flexible and may change impromptu in response to weather, access, local conditions and production opportunities.
07 / THE OUTPUT
MINIMUM PROJECT DELIVERABLES
A usable content package — not a promise of “exposure”.
Content will follow the trip chronologically, mixing cinematic establishing images, product detail, riding action, lifestyle and guerilla documentary-style moments.
50+EDITED + RETOUCHED
HIGH-RES IMAGES
HIGH-RES IMAGES
100+EXPECTED MASTER
PROJECT LIBRARY
PROJECT LIBRARY
VIDEOAERIAL + VERTICAL
UNEDITED RUSHES
UNEDITED RUSHES
3×PERMANENT POSTS
@BRADLONGWORTH
@BRADLONGWORTH
LIVEREGULAR STORIES +
PARTNER LABELS
PARTNER LABELS
≤14DCONTENT DELIVERY
AFTER THE TRIP
AFTER THE TRIP
ASSET LIBRARY
The full trip is expected to generate a 100+ image master library. Each partner will receive a curated selection of relevant assets featuring their products, with access to the wider project gallery where appropriate.
USAGE RIGHTS / AGREED PER PARTNERSHIP
01
Photography
50+ edited and retouched high-resolution images as a minimum project commitment, spanning wide landscapes, motorcycles, people, product details and genuine product-in-use moments.
02
Video rushes
Aerial footage and vertical short-form video delivered unedited, ready for a brand editor to compile to its own guidelines.
03
Social coverage
Regular stories during the trip with partnership attribution, plus three permanent posts on @bradlongworth which can be collaborative posts.
04
Written story
A detailed account of the trip and how the bikes and equipment were used, with a shorter brand-ready write-up available for social or web publishing if desired.
05
Fast turnaround
Final content delivered within 14 days of the trip concluding.
08 / THE TEAM
THREE RIDERS / TWO PHOTOGRAPHERS / ONE REAL JOB
RIDER FILES / 03
Three mates, three different perspectives.
Brad
PHOTOGRAPHER / ADV RIDERCommercial automotive and lifestyle photographer, recently relocated to Australia. His day job is large-scale automotive campaigns, but motorcycles have always been part of his client work — and when he isn't shooting, he is usually exploring the forest on his 450MT.
Brad caught the ADV bug on a BMW Motorrad job in 2024. A 1300 GS proved a lot of bike for the bush, so a smaller-capacity machine became the stepping stone. He is now ready for a few extra horsepower.
Jon
PHOTOGRAPHER / THE ARTISTIC ONEThe Spanish mate who is still mostly riding sealed roads on his MT-07, but is eager to step further into the adventure world. Jon and Brad first met while backpacking Australia in 2016 and have stayed mates through annual motorcycle trips around Thailand, Vietnam, Cambodia and Laos.
Also a photographer, Jon's portfolio spans travel, adventure and motorcycles. He is the artistic one of the group — the person most likely to go to unreasonable lengths to find the angle and capture the scene properly.
David
RIDER / THE SENSIBLE ONEBeing the sensible sibling, David climbed the corporate ladder in London and got a real job. His days off were less sensible: touring Europe on an MT-09, mixing in the occasional track day, and joining Brad for a lap of New Zealand in 2020.
He was roped into the BMW job in 2024 and caught the ADV bug aboard a 1300 GSA. Being vertically challenged, he has since “downsized” to a Kove 800X Rally — and is fully converted to middleweight adventure bikes.
EUROPE / NEW ZEALAND / MIDDLEWEIGHT ADV
09 / PREVIOUS WORK
EXAMPLE CONTENT / 2025
We've done this before.
Selected lower-resolution imagery from 2025 collaborations with BMW Motorrad Australia, Cardo, Quad Lock, Akin Moto and Lone Rider. Full-resolution source files are intentionally not served by this site.
10 / PARTNER WITH THE LITTLE LAP
TASMANIA / NOVEMBER 2026 / SELECT CATEGORIES OPEN
Put your gear on the Little Lap.
BMW Motorrad Australia and Lone Rider are already on board. We are now speaking with selected riding-apparel and motorcycle technology partners who fit naturally alongside them.
Discuss a partnership ↗